LinkedIn let’s companies post status updates
Followers of your Company will see the Status Updates on their homepage (when they login to LinkedIn) or by going to your Company’s “Overview” tab. Each Follower’s network will also have an opportunity to see the posts- as long as the follower comments, likes, or shares.
In order to post a Company Status Update, you must be an Administrator of your Company Page, and your Company Page must be set to “Designated Admins only”.
From the “Overview” tab, click on the dropdown “admin tools” and select “edit”. In “edit” mode, select “Designated users only” and type in the names of the people who should have Administrative rights. Click “Publish” to save.
Anyone who has Administrator rights and whose Company Page is set to “Designated Admins only” will be able to post a Status Update on the “Overview” tab.
Any LinkedIn Member can comment on, like or share a Company Status Update.
Yes, it will support text and URLs (website, image, YouTube video). URLs will be automatically shortened with the LinkedIn URL shortener.
Yes, it will support URL links that are images. The Administrator will be able to preview the image thumbnail and associate a Title and Description to it. Posts can be up to 500 characters (including spaces) and Title can be up to 250 characters (including spaces). URLs will be automatically shortened with the LinkedIn URL shortener.
Yes, it will support URL links that are YouTube Videos. The Company will be able to preview the status update and associate a Title and Description to it. Posts can be up to 500 characters (including spaces) and Title can be up to 250 characters (including spaces). The videos will be able to be played inline. URLs will be shortened automatically with the LinkedIn URL shortener.
Posts can be up to 500 characters (including spaces).
You will be able to see impressions and engagement on each Company Status Update. An impression = views of the status update. Engagement = total interactions (comments, likes, clicks, shares)/total impressions. This data appears approximately 24 hours after an update is published and will continue to update on a daily basis.
At this time, the Overview tab is restricted to showing the most recent 20 posts. This will include status updates, any job opportunity, new hires etc…Once a status update becomes the 21st post, it will be removed from the feed.
Presently, there is no ability to go back to old posts or the metrics related to those posts.
Administrators have the ability to delete inappropriate comments. Simply go to the upper right corner of the comment and click on the “x”.
No. However, business’ that post an excessive amount are subject to review by LinkedIn and could risk having their page deleted.
Identified – Eric Schmidt invests in social recruitment
What Identified does is offer a new professional networking play in a gender that is growing ever competitive.We are only beginning to explore the power of data analytics in recruitment and it is very very early days. In my time in LinkedIn I got the chance to work with some of the finest data scientists in the world who are working closely on a variety of algorithms, mashups and tools that will bring to reality the ability of recruiters to read a wide range of data sets to extrapolate new insights to information to make them more competitive. Identify brings us one step forward to a more complete job ubiquitous recommendation searchable skills index. We live in a professionally networked world where the talent economy is unfolding in new and exciting ways. Professional skills graphs are a hot topic at the moment as are the current API wars taking place. What Identified tries to do is offer a professional job search engine in a clever new way. It does this by trying to offer a 0 to 100 scale for particpants using three key criteria:
- professional career
- education background and
- social network.
The index ranks top candidates on various skills by using a combination of your Facebook data and data you have put in manual. Interestingly, another professional network in Ireland, SkillPages, is actually operating in the same space trying to offer a network purely focused on the skills component of a person’s profiles. It currently is based in Blackrock and has approx 20 staff already and is growing quickly! We wish them well and hope they continue to expand quickly. LinkedIn has also been focused on skills with their skills tags and skills pages which are growing quickly. The approach from each company is different though and that’s where it get’s very interesting, especially when you factor in the race to bring their products to new languages and cultures that haven’t been tapped into yet and can offer quick hit loyalty for first mover advantage. This is how Identified have done it!
What I don’t like about this approach however, is if you don’t have a strong education you score low. I’m not sure that is necessarily the right approach to take but I completely understand it is hard to index potential and passion for those entrepreneurs who either didn’t go on to pursue further education or left mid way. Also, there are some other serious flaws when it comes to the focus just on your network, experience and education. Surely, there should be more factors involved when indexing an individual’s score: creativity, leadership, intellectual curiosity, etc. It’s crude but it’s a fascinating entry into the market.
To join and use the site you need to allow Identified access to your social graph on Facebook. Once that is done you get quickly ranked against your friends and you get prompted to add more detail to improve your ranking. I started with a score of 45.
One excellent feature that the site explores is the wonderful world of analtyics which I will be writing about lot more in the future.If you want a glimpse into some of the data analytic offerings that LinkedIn could offer in the future, set up a profile in Identified and you’ll get to see what type of analytics potentially can be shared about individuals and their networks. On your personal page, Identified lists the most common job titles, most common companies, most common universities. Powerful information.
Here is my search for recruiters. Unfortunately, no Irish Recruiters come up in the first page but I hope that changes soon. Identify has been added as a topic of discussion on the certified social media course and advanced certified internet recruiter course where I will be teaching a lot of new techniques for recruiters to rank higher in their Identified ranking and how to search for new pools of talent using this new professional network.
To date, Identified has scored and indexed over 40 million professionals, 60,000 companies and over 8,000 universities. This is explosive growth and I look forward to seeing Identified spreading quickly across the US and then more into the international sphere. 40 million profiles is a lot! Google plus doesn’t even have 30 million yet. While BeKnown, BranchOut and Google + have been getting a lot of attention of late it looks like the team behind Identified have been quietly putting their robots and crawlers to work.
Twitter Analytics and some excellent social media stats
Also, check out this very cool PPT on some of the latest stats on social media around the world in 2011!
- Awareness of Facebook is close to 100%
- More than 1 billion people (>70% of internet population) use social networks.
- People use more than Facebook. In Europe, people join on average 1,9 social networks. In USA it’s 2,1; Brazil 3,1 and India 3,9.
- Average Facebook session lasts 37 minutes, Twitter 23 minutes. More than 400 million people use Facebook daily.
- There is a big Twitter paradox:80% is aware of Twitter, only 16% is using it.
- Vkontakte is big in Eastern Europe: 55% awareness, 39% penetration.
- Difficult for new social networks to succeed. 60% does not want any new social networks. 93% is happy with what they have and won’t in- or decrease. Big social networks will get bigger and small ones will get smaller.
- People connect online with their offline friends. People love to connect to people.
- >50% of social network users are connected to brands.
- Offline brand experiences are the main online conversation starters.
- People become a fan on Facebook because they like the product, not because of advertising.
- 36% posted content about a brand on social networks.
- Consumers want to be in the boardroom. 44% is asking to take part in co-creation of products & advertising.
- Positive experiences are bigger conversation starters than negative experiences. People like positive stuff.
- Consumers prefer e-mail over social networks to ask questions to brands.
- 2 out of 3 employees is proud about their employer, but only 19% shares stories on social media: unused conversation potential!
- 38% of internet users has a smart phone. They are more intensive users of social networks than people without a smartphone.
- On average, people install 25 apps on their smartphone, but only use 12. Most used apps are social network apps.
- 12% of smartphone owners is using location based services. 4% of smartphone users are familiar with augmented reality.
20%of location-basedusers checks in daily
Social media around the world 2011
A busy few days
Looks like Facebook are rolling out circles soon! You either love it or hate the way they copy so many ideas from their competitors but either way it makes a lot of sense to let the market test what is working and then simply copy.
LinkedIn now allows you include voulunteer experience in your profile. You can learn more here.
Also BranchOut is rumored to be launching something called “Recruiter Connect” which will be very similar to LinkedIn’s Recruiter product. It will interface with ATSs and allow you search through millons of people on BranchOut. This Thursday at the Irish Recruiters conference we be discussing the latest from BranchOut and discussing what this may been for LinkedIn. If you want to come to the conference you can still get your tickets here.
Also big shout out to the organisers of CareerZoo this weekend for an excellent event!
Skype launches new app directory
Very cool! At launch, Skype has 23 apps featured as soft-launch partners, expect this to grow quickly!
Guest Blog Post – Recruiting the Candidate – Five things many employers do not do well….
Download the new LinkedIn App
Did you know we just launched some new apps! For the first time, we’ll be providing that experience not only in our iPhone and Android applications, but also in a brand new HTML5 experience for use in any modern mobile web browser. You can get the apps here:
Changes in the search engine world recruiters need to know
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What are search engines and what is Boolean searching with clear examples included
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How to flip search and x-ray servers and peel back URLs
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The important anatomy of a URL
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You’ll learn how to use field commands and wild card searches
- What is our philosophy on passive candidates and why we think they increase quality of hire
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How to tailor your search to international recruitment assignments so that you can carefully craft Boolean strings for the European and Asian markets
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How to do time machine searching, code language searching and quick competitive analysis tag sourcing
Innovation at LinkedIn you don’t want to miss and the financials!
- Members grew to 115.8 million, an increase of 61% from the second quarter of 2010
- Unique visitors of 81.8 million per month, an increase of 83% from the second quarter of 2010
- Page views of 7.1 billion, an increase of 80% from the second quarter of 2010
Monster launches new semantic search service in the cloud
To learn more go here.The software is in beta at the moment and will be only available to US and UK customers for the moment.
Do you know what a LinkedIn Hack Day is?
If any of you have any cool ideas how LinkedIn can improve their products or create a “hack”
for our platform, drop me a mail declan.fitzgerald@gmail.com and don’t forget to check out LinkedIn Labs which I’ll be talking more about at our next Tuesday Club in a few weeks!
Job Posting Analytics
Check out the following job post and especially the virtual tour at the end to learn more, here.
If you click on the following image you’ll see some of the live data from a role I am helping to recruit for today.
It is innovation like this that is exciting me inside LinkedIn. Our product managers and carefully thinking about how data and insights into data sets around recruiters actions. Recruitment Analytics is a fascinating topic. What does it mean? What would a data scientist in a recruitment department do if they could track the effectiveness of all the activity that is taking place around your job descriptions in real time. How would they advise your team to edit your job descriptions to make it more appealing to your target audience. When are we going to see the first Recruitment Analytics conference? Would you go?
National Roadshow to Help Jobseekers through hard times
Just arrived back into the country after another work trip to San Fran and it’s good to be home on Irish soil. Last week was all about management meetings in LinkedIn and also planning for a new recruitment training series for all our recruiters and members of our hiring solutions and recruitment product consultancy departments.
Something I wanted to draw your attention to was a new roadshow that CPL are running designed to assist thousands of job seekers throughout Ireland. It will take place from Friday the 13th of May until Monday the 23rd of May and it will be a free of charge series of talks around the country where job seekers can learn how to prepare a great CV.
To learn more go to here
Also, I am currently searching for a world class full-time recruiter to join my European recruitment team, based out of London, here’s the spec for the role if you know of anyone interested.
Interest use by Salesforce of video JDs to hire social media professionals
Thanks to Noel Reidy from Google for sharing this one with me.
LinkedIn Skills
This is only the start… more to come on skills and skills graphs. We now firmly live in a talent economy where professional networking is at the center of its ebbs and flows.






